“Mungo and his team worked closely with us at every step, and the quality of the research was exceptionally good, particularly in MDA’s ability to contextualise it within the market. Their emphasis on conversations rather than tick-boxes meant that we could be confident the right questions had been asked in order to get beneath the surface of how we are perceived. Mungo’s presentation to Governors was unanswerable in its professionalism and grasp of detail: they were very impressed.”