We are experts in consumer behaviour and customer engagement strategies. We have a long track record with major business organisations in the UK and internationally, and market-leading expertise in the UK schools market. MDA has unique insight into the HE sector and its practical recruitment and engagement issues.

We are the leading strategic and research company working in the UK schools sector, with an extensive and growing client list.  MDA has an unchallenged perspective on the strategic and commercial issues facing schools.