Introducing Mungo Dunnett Associates

This is the leading strategic and research company working in the UK independent schools sector. Since entering the market in 2011 we have carried out detailed strategic research projects for 316 schools of all types, delivered 165 one-day Masterclasses or Webinars, worked to steer or facilitate strategic debate for 73 sets of school governors, delivered 124 INSET talks, and, most importantly, carried out 42,000 qualitative interviews with parents. This company has an unchallenged perspective on the strategic and commercial issues facing our independent schools.


All of our schools work is supervised by Mungo Dunnett, who has an MBA from the Kellogg Business School, Northwestern University, Chicago, the world’s top-ranked business school and top marketing school, and who is one of the best-regarded speakers in the sector.



Mungo works with schools in two main areas:



Research: forensic insight into the operational running of the school, its particular DNA, parent types and direction of travel



Strategy: feasibility analysis on amending the school’s model, or catchment analysis to understand your strength of local market